DFC ERGO Health Insurance Ltd., formerly referred to as Apollo Munich Wellness Insurance Company, has declared the launch in their new model campaign Bad Information Excellent news’. The marketing campaign capabilities actor Nawazuddin Siddiqui and talks with regard to the acquisition of Apollo Munich by HDFC Ltd. in the overall Insurance policy sector and also the ways it can reward the prevailing plus the new clients of HDFC ERGO Health and fitness.
Conceptualized by Mullen Lintas, the Undesirable Information - Good News’ campaign builds a narrative as a result of two campaign video clips around sufferers who have encountered overall health emergencies. The films function Nawazuddin in the double role as two distinct journalists a person who reports the Badnews for youunfortunate functions that persons have to confront because of a overall health crisis and the opposite who counters him to provide the Good News’ of Apollo Munich (now currently being renamed to HDFC ERGO Wellbeing) as well as large suite of benefits that are now available to The purchasers, because of the acquisition. Filled with humour, the videos end with the tagline India has become Experience Greater’ to highlight Apollo Munich’s expertise and HDFC’s trust.
Commenting over the launch from the marketing campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Overall health Insurance policy Ltd stated, The acquisition of Apollo Munich Health and fitness Insurance plan by HDFC Ltd., led for the generation of a whole new entity, HDFC ERGO Well being Coverage. This merger will give substantial Added benefits to our existing & possible prospects. Have faith in, Transparency and Fairness throughout all stakeholders are in the core of your complete HDFC Group and it is a guarantee by HDFC ERGO Health and fitness leadership to each one of our policyholders. Even more, most of HDFC ERGO General’s greatest techniques, including 10,000+ cashless network hospitals, market foremost turnaround time for cashless assert settlement, seamless on line plan issuance and 24x7 customer care helpline are increasingly being adopted by HDFC ERGO Well being to provide a substantially far better knowledge to all our shoppers. Our new TVC has long been strategically executed to ensure customers are created very well mindful of the benefits this acquisition provides them. We hope to deliver this Good News’ and make our present & new shoppers sense greater.
Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas explained, Our activity was to create a superior impression campaign to Express the greatest information usually Insurance policies of Apollo Munich becoming renamed to HDFC ERGO Health and the benefits this acquisition will offer to your shoppers. We preferred give the model a unique notion and set out a clutter breaking campaign. The place to begin was that people only think about Health Insurance policies when they run into any an regrettable incident related to overall health all-around them. And to convey this news, we roped in Nawazuddin Siddiqui. Hence the marketing campaign concept of Lousy Information Great news’ was born. We are certain this campaign would do just that and in addition Make a robust resonance of HDFC ERGO Health and fitness with Health Insurance policy.